Why is there colour variation in the kibble?

We do not use any artificial colourings in the diet formulations. As a result, there are natural variations in the raw ingredients which results in a variation in the kibble colour (this is comparable to different colour variations you see when you purchase meat, fruits and vegetables). While this variation exists, only diets meeting the highest of quality standards with regards to their nutritional composition are released to the market.

Share: Share on FacebookTweet about this on TwitterShare on Google+Pin on Pinterest

Did this answer your question? If not, contact us.