We are now offering a clear, more simple solution which will provide a superior, quality introduction to our brand for your puppy and kitten owners.
You will no longer be able to order our old Puppy or Kitten Packs. Instead, you can request the new Recommendation Cards to give to your owners when they reserve a puppy or kitten.
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• Write your breeder number and recommended product clearly* on the Recommendation Card
• Remind your new owner to send us the SMS now so that we can speak to them and send their Welcome Box before they collect their new puppy or kitten
These products are not available in the Welcome Boxes so you will need to recommend the following ROYAL CANIN® Size Health Nutrition Junior product and feed this in the few weeks before collection.
Let your owners know that the more tailored product is your longer term recommendation. They can then use their voucher for this product and we can advise them on how to transition.
As a breeder, you have chosen to feed ROYAL CANIN® because you believe it is offers the best nutrition for your puppies/kittens:
At ROYAL CANIN® everything we do is for the cat and dog. We are founded on the principles of knowledge and respect. For over 50 years we have worked in partnership with breeders and vets to advance our understanding of the specific nutritional needs of cats and dogs, respecting their true nature and characteristics.
For us, each cat and dog is an individual. We consider age, size, lifestyle, sensitivities and breed to develop precise nutritional formulations tailored to different needs, helping to support optimum health and condition in each and every dog and cat.
Rather than simply building our foods from a list of ingredients we wish to use, our nutrient-led approach means that we precisely balance over 50 nutrients, each with its specific benefits, and then select the right high-quality raw materials to deliver these nutrients.
Feeding a great diet gives results you can see. Our knowledge of feeding preferences and palatability allows us to develop formulas that we know cats and dogs enjoy. After all, even the best diet is useless if it is not eaten! A high level of digestibility helps encourage a healthy digestive performance and good stool quality.
We believe that the right nutrition can be transformational, with visible benefits to skin, coat, body condition and ideal growth.
Value for money
Choosing the right diet for your pet represents a long-term investment and our tailored health nutrition formulas go beyond simply meeting basic nutritional requirements. But feeding a quality diet costs less than you think. Quality nutrition means high digestibility and smaller meals – a bag lasts longer and there is less waste too. All this means that feeding costs per day represent great value for money.
We have made the decision to revolutionise our recommendation process to best support your puppy/kitten’s as they move to their new home, to provide a personal, tailored introduction for your new owners to our brand and to offer a simpler process which allows you to focus on making a strong, clear recommendation – and be rewarded for doing so. We have thoroughly trialled this new process with a 10 month pilot and it has been really well received by owners and breeders alike. We hope you love the new process as much as we do!
Your new owners will see that they are being contacted by a local number. The number will NOT be witheld.
Although we have recently had issues with our process for rewarding loyalty points, our new process will allow us to better track and monitor our reward process. As long as your new owners have your breeder number clearly written on their card, we can allocate your 20 points once we speak to them, although it may take up to two weeks for the points to appear on your account. Once the vouchers have been redeemed, we will easily be able to link this back to you and allocate your further 30 points. Please do bear in mind however that there can be a delay of several weeks before we receive voucher redemption data from some retailers.
I found the new Puppy Pack a great idea because it helped me and the new owners to start getting things in place for the puppy to arrive to it’s new home. The Puppy Packs are sent direct which means that the new owners are organised and have the food that we have been feeding in place for the puppy.
As a breeder, we know the benefits of feeding the right food. It is important that our puppies have the best start in life and that is continued in their rapid growth to maturity.
The Puppy Pack backs up our recommendation. By getting the pack to the new owner, before they pick the puppy up, they have the information on the food they will be feeding. They are supported in finding a supplier and getting the bags of food ties them into the benefits before they even have the dog. The blanket is useful as we always ask them to bring something we can leave to get the smell of the litter. It also means the puppy is starting to have its own things. The Puppy Pack helps reinforce our rhetoric to ensure the puppy gets the best start. It has been well received by all of the owners from our last litter.
We as a breeder are extremely happy with the new Kitten Packs. It gives the new owners something else to look forward to while they are waiting for the kitten, which makes them even more excited to send the text and wait for what they get. The Kitten Pack is really cute and useful with the food and toy etc in it instead of an envelope with vouchers that no-one was using. Some of the new owners are even using the box for the kitten to play in, a much better idea than the previous one and a much more useful pack.
ROYAL CANIN® comes up trumps again, with the introduction of the ‘Puppy Welcome Packs’. It’s an ideal pack for my Chihuahua pups, with the new owners receiving a puppy guide book, Educ treats, puppy booklet, blanket and a 1kg bag of Mini Junior. If that is not all, on registering the puppy with ROYAL CANIN® the new owner then receives a free 2kg bag of food from their nearest pet shop and a further ‘money off voucher’.
My new owners loved the packs and the puppies loved them too.
I felt they were an improvement on the old packs, especially as the new owners are able to have the food before they get their puppy. The packs were more attractive to look at and ROYAL CANIN® getting in touch with the new owner is a nice touch.
The new Puppy Pack has been very well received by our new puppy owners. All of the new owners applied for the Welcome Pack by sending a simple text and have been delighted to receive ROYAL CANIN® food, vouchers and a gift. The pack was delivered within a few days. It’s a great support to breeders like us who have used the product for many years and recommend new owners to continue to use the product. We now highlight the Welcome Pack in our new owners manual.
Both me and my new puppy owners were delighted with the new Puppy Packs. They enabled the owners to be ready for their new babies and received all the help they needed from ROYAL CANIN® staff.
The new kitten packs are fantastic. New kitten owners have been really happy with the taster sample packs of food and the vouchers – and the boxes have been a huge hit with the kittens!